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About us

At the heart of Pinnacle is Paul and his wife Elaine’s steadfast belief in serving Calgary’s families; by renovating and building homes for those whose focus is much more about return-on-lifestyle, vs on return-on-investment. Our ideal customer/family, values working alongside a team that delivers exceptional end results and insists on a written SCC Guarantee™ on timeline and costs. As importantly, our customers also value the care and passion our team represents for your family’s wellbeing from first visit, to project completion, and that includes your Fur-Family too!

When Klassen looks at the company that he has spent over two decades building, shaping and growing, he asserts, “We focus on the family first; specifically, how each of them wish to live in their home both today, and in the future. Our vision is to positively affect people’s lives through our proprietary Design + Build process with a culture of empathy, integrity, and sincere care for each family member. 

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We aim for that culture to manifest from our initial meeting, all the way to the official ‘Turnover’ of your home; and hopefully by way of a true friendship for many years to come. Though we embrace all custom home and renovation projects; we especially enjoy transforming or building homes for those either living with a disability or for those who are setting their home up for a successful ‘Forever Home’ implementing Universal Design throughout their home. This simply means that you can now successfully Age in Place…we prefer to call this as living life to the fullest!”
Paul & Elaine - Founders of Pinnacle Group Renovations
Pinnacle Renovations | About Us
Pinnacle Renovations | About Us

The Pinnacle Approach

With a distinct shift in thinking, our team has achieved 3rd party design satisfaction reviews scoring a referral rate in the 90 percentile range spanning nearly two decades. Those customer reviews have come about as a result of shifting from the all-too-common narrative of WHAT you want to DO to your home. Much more importantly, the questions should be around HOW you and your family want to live in your home. Asking the right set of questions via our proprietary DNA Doc has resulted in those 3rd party review scores; this shift in thinking becomes especially important when considering our Specialty; creating your Forever Home.
Pinnacle Renovations | About Us

Team Pinnacle

Paul sums up Pinnacle Group’s success with this statement surrounding our team, “I truly believe that to have received the many kind Client letters, referrals, testimonials, and customer reviews can largely be attributed to our staff who embody Pinnacle’s vision statement. That statement might be considered lofty, but is the creed we live by every day, and that is to positively affect each family member through their entire experience with Pinnacle. We assure you that we have our challenges from time to time, but we honestly do strive to create MANY more smiles than frowns every day we interact with your family!”
Pinnacle Renovations | About Us

CALGARY’S LEADING CUSTOMER FOCUSED RENOVATOR WITH OVER 3 DECADES OF EXPERIENCE

What is a Design Build Renovation?

Design-Build is a construction process that provides both design and construction services under one roof. In contrast to the traditional construction method, where the designer and contractor work independently, the design-build firm functions as a cohesive unit to provide comprehensive services.

In the traditional method, the client has to hire separate firms for design and construction, which can lead to communication problems and delays during the project. With the design-build approach, you’ll have a dedicated team that collaborates closely to ensure a smooth and seamless project outcome.

The design-build process offers high levels of collaboration and unified recommendations, resulting in a stunning and functional final product that meets your needs and desires. This method ensures that the construction project is completed within budget and on time, providing you with a beautiful home that you’ll enjoy for many years to come.

FASTER PROJECTS
The use of the design-build construction method leads to faster project delivery, as collaboration between the designer and contractor minimizes project delays. This joint effort allows for timely and cost-effective completion of your home, even if unexpected challenges arise!
REDUCED COST
Opting for a design-builder can actually result in cost savings due to their efficiency. With the designer and contractor working closely together, the construction timeline can be shortened, leading to a reduction in construction costs.
SMOOTHER PROCESS
Thanks to open collaboration between the designer and contractor, the construction process is a seamless experience. Because everyone operates under one contract, there are no conflicting recommendations or scheduling issues to hinder progress.
HIGHER QUALITY RESULTS
The team-oriented approach of the design-build method ensures higher quality results. With your designer and contractor working collaboratively from the beginning to end, they can align your vision with the project’s goals more effectively.

What is a Design Build Custom Home or Renovation? 

Design-Build is a construction process that provides both design and construction services under one roof. In contrast to the traditional construction method, where the designer and contractor work independently, the design-build firm functions as a cohesive unit to provide comprehensive services.

In the traditional method, the client has to hire separate firms for design and construction, which can lead to communication problems and delays during the project. With the design-build approach, you’ll have a dedicated team that collaborates closely to ensure a smooth and seamless project outcome.

The design-build process offers high levels of collaboration and unified recommendations, resulting in a stunning and functional final product that meets your needs and desires. This method ensures that the construction project is completed within budget and on time, providing you with a beautiful home that you’ll enjoy for many years to come.

FASTER PROJECTS
The use of the design-build construction method leads to faster project delivery, as collaboration between the designer and contractor minimizes project delays. This joint effort allows for timely and cost-effective completion of your home, even if unexpected challenges arise!
REDUCED COST
Opting for a design-builder can actually result in cost savings due to their efficiency. With the designer and contractor working closely together, the construction timeline can be shortened, leading to a reduction in construction costs.
SMOOTHER PROCESS
Thanks to open collaboration between the designer and contractor, the construction process is a seamless experience. Because everyone operates under one contract, there are no conflicting recommendations or scheduling issues to hinder progress.
HIGHER QUALITY RESULTS
The team-oriented approach of the design-build method ensures higher quality results. With your designer and contractor working collaboratively from the beginning to end, they can align your vision with the project’s goals more effectively.

See What Our Clients are saying

Pinnacle Renovations | About Us

Pinnacle Group Renovations' owner, Paul, has designed a great process...

…very similar to a commercial building project. The SCC Guarantee was the main reason we chose Pinnacle Group. No one else would guarantee a start and finish date. Jami is very good at what she does. She thinks functionally and from an ‘aging in place’ perspective. We have a future proof design. When there were hiccups, Paul and his project manager immediately took responsibility and communicated a resolution plan. The finished product is better than anything that we have seen or were expecting. The Pinnacle staff made it so we could trust them and have faith they would get it all done. If someone wants a renovation done on time and on budget, they should choose Pinnacle Group Renovations.

Tiffany & Ryan C, SE Calgary, AB

Pinnacle Renovations | About Us

100% great experience with Paul, the owner of the Pinnacle Group, and his staff...

“Paul held himself to a high standard and ensured that quality work was done. We thank God for Jami, their designer. She had good ideas, listened to us, and delivered on the functionality and also made our kitchen and home look pretty. Pinnacle’s Site Supervisor, Brennan, answered questions and was very professional. He found solutions and got things done. He always talked to us and was detail oriented. We have already recommended Pinnacle Group because they are ethical and solution oriented. Pinnacle did the project on time and with quality. We could trust them and the whole team is great. You pay a premium price with Pinnacle but it is money well spent and they deal with issues professionally.”

Kip H & Kelly F, SW Calgary, AB

Pinnacle Renovations | About Us

The best thing about Pinnacle Group is that they're honest and fair...

We trust them, and that’s everything. They didn’t always try to be right, but listened and were fair to deal with. Paul, the owner, has a good handle on the trades and sub trades. He knows his business very well. Jami is a wonderful designer, patient, always very helpful and open to feedback. We love Pinnacle Site Supervisors, Brennan and Grant. They were patient and would explain everything. They were also open to moving things or making changes for us. Pinnacle did an outstanding job. We can tell by the feedback from our family and friends how impressed they are.”

Cynthia & David P, SW Calgary, AB

Pinnacle Renovations | About Us

“Pinnacle Group's trades and the millwork people did a really good job...

We liked the personalities of Paul, Pinnacle Group’s owner, Brennan, their site supervisor, and Jami, their designer, as well as attending the Pinnacle open houses. We wanted an established company because we were having a load bearing post removed, and needed to make sure the company was legit. We value the quality of the reno and working with Jami. Brennan gave good suggestions too, like the pantry redesign. We actually miss interacting with Brennan, Jami! and the team! Pinnacle was pleasant to work with and the quality is great. We are happy with our reno.”

Deborah and Dean S, NW Calgary, AB

Pinnacle Renovations | About Us

We totally enjoyed working with Paul, the owner of Pinnacle Group, and Jami, their designer

They were friendly, professional, and we enjoyed the experience. Brennan and Grant, the site supervisors, were warm, friendly, and really down to earth. They explained things in a way I could understand. They would resolve any concerns I had during the process. We recommend Pinnacle for the quality of workmanship, their timelines and good communication. When I recommend them to my friends and neighbours, I tell them you have to pay for quality. We ended up renovating the whole house. We got our money’s worth.

Grace G, NW Calgary, AB

Pinnacle Renovations | About Us

I interviewed 3 companies, and it was the interaction with Pinnacle Group's owner, Paul Klassen, that sold the project. and Jami, their designer.

From our conversation, I got a good sense of his character. He was genuine and trustworthy, so we proceeded with Pinnacle. The group as a whole was fantastic. The project was on time and on budget. The way Brennan and Grant, the site supervisors, handled themselves was great. When there were issues, Brennan and Grant listened and they delivered what they said they would.”

Randy and Barb W, NW Calgary, AB

See What Our Clients are saying

Pinnacle Renovations | About Us

Pinnacle Group Renovations' owner, Paul, has designed a great process...

…very similar to a commercial building project. The SCC Guarantee was the main reason we chose Pinnacle Group. No one else would guarantee a start and finish date. Jami is very good at what she does. She thinks functionally and from an ‘aging in place’ perspective. We have a future proof design. When there were hiccups, Paul and his project manager immediately took responsibility and communicated a resolution plan. The finished product is better than anything that we have seen or were expecting. The Pinnacle staff made it so we could trust them and have faith they would get it all done. If someone wants a renovation done on time and on budget, they should choose Pinnacle Group Renovations.
Tiffany & Ryan C, SE Calgary, AB
Pinnacle Renovations | About Us

100% great experience with Paul, the owner of the Pinnacle Group, and his staff...

“Paul held himself to a high standard and ensured that quality work was done. We thank God for Jami, their designer. She had good ideas, listened to us, and delivered on the functionality and also made our kitchen and home look pretty. Pinnacle’s Site Supervisor, Brennan, answered questions and was very professional. He found solutions and got things done. He always talked to us and was detail oriented. We have already recommended Pinnacle Group because they are ethical and solution oriented. Pinnacle did the project on time and with quality. We could trust them and the whole team is great. You pay a premium price with Pinnacle but it is money well spent and they deal with issues professionally.”
Kip H & Kelly F, SW Calgary, AB
Pinnacle Renovations | About Us

The best thing about Pinnacle Group is that they're honest and fair...

We trust them, and that’s everything. They didn’t always try to be right, but listened and were fair to deal with. Paul, the owner, has a good handle on the trades and sub trades. He knows his business very well. Jami is a wonderful designer, patient, always very helpful and open to feedback. We love Pinnacle Site Supervisors, Brennan and Grant. They were patient and would explain everything. They were also open to moving things or making changes for us. Pinnacle did an outstanding job. We can tell by the feedback from our family and friends how impressed they are.”
Cynthia & David P, SW Calgary, AB
Pinnacle Renovations | About Us

“Pinnacle Group's trades and the millwork people did a really good job...

We liked the personalities of Paul, Pinnacle Group’s owner, Brennan, their site supervisor, and Jami, their designer, as well as attending the Pinnacle open houses. We wanted an established company because we were having a load bearing post removed, and needed to make sure the company was legit. We value the quality of the reno and working with Jami. Brennan gave good suggestions too, like the pantry redesign. We actually miss interacting with Brennan, Jami! and the team! Pinnacle was pleasant to work with and the quality is great. We are happy with our reno.”
Deborah and Dean S, NW Calgary, AB
Pinnacle Renovations | About Us

We totally enjoyed working with Paul, the owner of Pinnacle Group, and Jami, their designer

They were friendly, professional, and we enjoyed the experience. Brennan and Grant, the site supervisors, were warm, friendly, and really down to earth. They explained things in a way I could understand. They would resolve any concerns I had during the process. We recommend Pinnacle for the quality of workmanship, their timelines and good communication. When I recommend them to my friends and neighbours, I tell them you have to pay for quality. We ended up renovating the whole house. We got our money’s worth.
Grace G, NW Calgary, AB
Pinnacle Renovations | About Us

I interviewed 3 companies, and it was the interaction with Pinnacle Group's owner, Paul Klassen, that sold the project. and Jami, their designer.d Jami, their designer

From our conversation, I got a good sense of his character. He was genuine and trustworthy, so we proceeded with Pinnacle. The group as a whole was fantastic. The project was on time and on budget. The way Brennan and Grant, the site supervisors, handled themselves was great. When there were issues, Brennan and Grant listened and they delivered what they said they would.”
Randy and Barb W, NW Calgary, AB

See What Our Clients are saying

Pinnacle Renovations | About Us

Pinnacle Group Renovations' owner, Paul, has designed a great process...

…very similar to a commercial building project. The SCC Guarantee was the main reason we chose Pinnacle Group. No one else would guarantee a start and finish date. Jami is very good at what she does. She thinks functionally and from an ‘aging in place’ perspective. We have a future proof design. When there were hiccups, Paul and his project manager immediately took responsibility and communicated a resolution plan. The finished product is better than anything that we have seen or were expecting. The Pinnacle staff made it so we could trust them and have faith they would get it all done. If someone wants a renovation done on time and on budget, they should choose Pinnacle Group Renovations.
Tiffany & Ryan C, SE Calgary, AB
Pinnacle Renovations | About Us

100% great experience with Paul, the owner of the Pinnacle Group, and his staff...

“Paul held himself to a high standard and ensured that quality work was done. We thank God for Jami, their designer. She had good ideas, listened to us, and delivered on the functionality and also made our kitchen and home look pretty. Pinnacle’s Site Supervisor, Brennan, answered questions and was very professional. He found solutions and got things done. He always talked to us and was detail oriented. We have already recommended Pinnacle Group because they are ethical and solution oriented. Pinnacle did the project on time and with quality. We could trust them and the whole team is great. You pay a premium price with Pinnacle but it is money well spent and they deal with issues professionally.”
Kip H & Kelly F, SW Calgary, AB
Pinnacle Renovations | About Us

The best thing about Pinnacle Group is that they're honest and fair...

We trust them, and that’s everything. They didn’t always try to be right, but listened and were fair to deal with. Paul, the owner, has a good handle on the trades and sub trades. He knows his business very well. Jami is a wonderful designer, patient, always very helpful and open to feedback. We love Pinnacle Site Supervisors, Brennan and Grant. They were patient and would explain everything. They were also open to moving things or making changes for us. Pinnacle did an outstanding job. We can tell by the feedback from our family and friends how impressed they are.”
Cynthia & David P, SW Calgary, AB
Pinnacle Renovations | About Us

“Pinnacle Group's trades and the millwork people did a really good job...

We liked the personalities of Paul, Pinnacle Group’s owner, Brennan, their site supervisor, and Jami, their designer, as well as attending the Pinnacle open houses. We wanted an established company because we were having a load bearing post removed, and needed to make sure the company was legit. We value the quality of the reno and working with Jami. Brennan gave good suggestions too, like the pantry redesign. We actually miss interacting with Brennan, Jami! and the team! Pinnacle was pleasant to work with and the quality is great. We are happy with our reno.”
Deborah and Dean S, NW Calgary, AB
Pinnacle Renovations | About Us

We totally enjoyed working with Paul, the owner of Pinnacle Group, and Jami, their designer

They were friendly, professional, and we enjoyed the experience. Brennan and Grant, the site supervisors, were warm, friendly, and really down to earth. They explained things in a way I could understand. They would resolve any concerns I had during the process. We recommend Pinnacle for the quality of workmanship, their timelines and good communication. When I recommend them to my friends and neighbours, I tell them you have to pay for quality. We ended up renovating the whole house. We got our money’s worth.
Grace G, NW Calgary, AB
Pinnacle Renovations | About Us

I interviewed 3 companies, and it was the interaction with Pinnacle Group's owner, Paul Klassen, that sold the project. and Jami, their designer.d Jami, their designer

From our conversation, I got a good sense of his character. He was genuine and trustworthy, so we proceeded with Pinnacle. The group as a whole was fantastic. The project was on time and on budget. The way Brennan and Grant, the site supervisors, handled themselves was great. When there were issues, Brennan and Grant listened and they delivered what they said they would.”
Randy and Barb W, NW Calgary, AB

Why Do We Depend on a Third-Party to Gather Reviews From Our Clients?

A Vision for Responsibility & Accountability

Paul Klassen, Founder of Pinnacle Group, prioritizes understanding and supporting client families’ needs. He’s driven to create unique, supportive spaces and fosters a culture centered on strong family values. Pinnacle’s entire team shares this commitment to delivering outstanding experiences, validated by third-party reviews from Client Insight Inc. since 2004. These assessments drive continual improvement, inform management, and shape Pinnacle’s corporate ethos. The feedback also informs training for employees, suppliers, and trades, underscoring Pinnacle’s dedication to an exceptional client experience and customer loyalty.
Read more reviews

Why Do We Depend on a Third-Party to Gather Reviews From Our Clients?

A Vision for Responsibility & Accountability

Paul Klassen, Founder of Pinnacle Group, prioritizes understanding and supporting client families’ needs. He’s driven to create unique, supportive spaces and fosters a culture centered on strong family values. Pinnacle’s entire team shares this commitment to delivering top-notch experiences, validated by third-party reviews from Client Insight Inc. since 2004. These assessments drive continual improvement, inform management, and shape Pinnacle’s corporate ethos. The feedback also informs training for employees, suppliers, and trades, underscoring Pinnacle’s dedication to an exceptional client experience and customer loyalty.

Read more reviews

Why Do We Depend on a Third-Party to Gather Reviews From Our Clients?

A Vision for Responsibility & Accountability

Paul Klassen, Founder of Pinnacle Group, prioritizes understanding and supporting client families’ needs. He’s driven to create unique, supportive spaces and fosters a culture centered on strong family values. Pinnacle’s entire team shares this commitment to delivering top-notch experiences, validated by third-party reviews from Client Insight Inc. since 2004. These assessments drive continual improvement, inform management, and shape Pinnacle’s corporate ethos. The feedback also informs training for employees, suppliers, and trades, underscoring Pinnacle’s dedication to an exceptional client experience and customer loyalty.

Read more reviews

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 “Always Delight Your Customers”

WARREN BUFFETT

Customer-Focused Approach
Paul is dedicated to ensuring his team is always up to date with the latest renovation trends and building code developments. Paul has pivoted with a shift in thinking, breaking away from the typical focus on Awards scored by peers, to NPS/Net Promoter Scores which are scored by the actual customer. To quote Warren Buffet (in NPS layman terms); “Always delight your customer.”
20+ years of 3rd Party Reviews resulting in an industry-leading NPS score of 0.82.
Our journey with 3rd party Client Insight was not one of instant success; Pinnacle first opened our database to their interview process in 2004…long before Google Reviews! It has taken over two decades to get here, but we endeavor to keep delighting our customers, that hard work from our entire team has resulted in landing at an NPS score of 0.82 (NOTE: Apple has a 0.72 NPS Score)
Ethical Renovation Companies
Paul is one of the founding members of an association that provides consumers with access to ethical Renovation companies, RenoMark Calgary. He has served on the RenoMark™ Council for several years, including chairing the Council in years past, and continues to ensure his team is always abreast of the latest Renovation trends and building code developments. He has served on the Renomark Council for many years, as well as Adaptive Home Council; to ensure the Pinnacle team is always abreast of the latest in both Renovation and Accessibility codes and bylaw developments. This focus resulted in Pinnacle Group being the first renovation company in Calgary to win the BBB Ethics Award; this nomination was anonymously submitted with Pinnacle Group as a Nominee, subsequently resulting in Pinnacle Group winning this prestigious Award.
“Probably the award that really sticks out, I think over the years, is the Better Business Bureau Ethics Award. That was the first time a renovator had ever won that award. We felt we had finally made some inroads in breaking down the paradigm of shoddy workmanship from dishonest renovators.”

Paul Klassen | CEO